Client: Hong Dao Bookstore
Category: Branding | Print | VM
Hong Dao Bookstore is a national bookstore chain in China. It was established in 1992 with over five shops across the country and expanding.
The logo and brand identity has been used for over two decades, and it was time to renew when they approached us for an upgrade on their brand image.
Our solution:
We have merged the 弘"Hong" 道"Dao" into one single Chinese character and simply make it an icon for the logo design.
The character could also be used as a pattern by deconstructing it. The red colour is extracted from their original logo and we added grey to give it a cultural and philosophical character.
The same technique and concept was also adapted on its cafe.
Items created:
- Logo Design
- Shop image and visual merchandising
- Brand Identity and packaging
- Brand stationary design
Client: K11 Shanghai
Client: Tung Wah Group of Hospitals
Category: Exhibition Curation | Social Design | Installation | Print
相會 is an outdoor photography exhibition took place in Timesquare, Causeway Bay organised by Tung Wah group. The aim of this exhibition linked up with rehabilitated persons (including those with a background in drug addicted) who facing the encounters of "difficulties" and "hope" in their lives.
Through the photographic works taken by the rehabilitated people, the audiences can understand their mentality, thereby increasing the public's acceptance of them.
When "difficulties" appear, life may face helplessness and despair, such as a gloomy photo. The colors that may appear at this stage are dark colours.
When "hope" appears, life may reveal the dawn, like a colorful painting. Bright colors may appear at this stage.
Therefore, this photo exhibition uses black and white and color as the main background colors.
Items created:
- Exhibition Design
- Carpentry Installation Design
- Graphic Design
- Pamphlet Design
- Site Installation/ set up
- Booklet Design
Client: FWD
Category: Print
Items Created:
- Leaflet Design
- Poster Design
- Marketing Collaterals Design
Client: Terenzio Design
Category: Branding | Print | Art Direction | Photo shooting
A furniture shop with high demand on quality and aesthetics, having a touch of Italian design with the best craftmanship.
The business runs across Hong Kong and China, they were looking for a complete branding service and a catalog to present their luxury products.
Our solution:
We created the brand started with the logo and all stationary items. We had also worked with a product photographer to create the images for the brand.
Items created:
- Logo Design
- Catalog Book Design
- Name Card Design
- Invitation Card Design
- eDM Design
- Expo booth ad
Client: Century Beef Noodles
Category: Branding | Print | Shop Art Direction
Century Beef Noodles is a brand new Hong Kong style noodles franchise restaurant locates in Hong Kong Island, Kowloon and Macau.
They came to us having the vision to market their traditional dishes with a modern food experience.
Our solution:
To create a modern logo together with their historical background, using a Chinese word "流芳百世" that means "timeless fame" by twisting it with one character "牛" which means "beef" to name the restaurant "牛芳百世" that combines both meaning.
The brand has used traditional Chinese calligraphy to show the historical side and matching earth tone colors and minimal patterns to put a modern touch.
Items created:
- Brand Name and Image Creation
- Logo Design
- Brand Identity and packaging
- Marketing Materials Design
- Shop and Brand Image
Client: Tung Wah Group of Hospitals
Category: Publication | Print
生涯規劃家長手冊
Main booklet : 200mm x 200mm - 4+128pp
Small booklet : 170mm x 130mm - 4+28pp
- Publication design
- Layout and graphic design
- e-flipping book
- Typesetting
- Production
Client: THREEE
Category: Branding | Print | Shop Display
Items created:
- Logo Design
- Shop Card Design
- Name Card Design
- Promotion Card Design
- Shop Image Design
Client: Manualife
Category: Corporate Infographic Design/ Graphic Design
Client: Tung Wah Group of Hospitals
Category: Exhibition Curation | Installation | Print
“Face Unlock” Art Exhibition is an outdoor pop-up exhibition took place in Timesquare, Causeway Bay organized by Tung Wah Group of Hospitals CROSS Centre, co-organized by District Fight Crime Committee (Wan Chai District), and sponsored by the Lok Sin Tong Benevolent Society Kowloon and Hong Kong Correctional Services Department.
The exhibition provides an opportunity for rehabilitated offenders, including people with drug abuse history, to express their failures in life, and to explore their internal journey and their positively transformed meaning of life. This public exhibition creates a platform for the general public to encounter and listen to the rehabilitated offenders’ stories, that helps the public to embrace and support them.
Items created:
- Exhibition Design
- Carpentry Installation Design
- Graphic Design
- Pamphlet Design
- Site Installation/ set up
- Website Design
Client: Momojein
Category: Print | Art Direction
Momojein is a Korean fusion cuisine which was in need of a tailor-made menu with food photography.
Our solution:
We worked together with our printing factory to hand made 50 menu pieces as well as working with our food photographer and food stylist to create such beautiful images.
Items created:
- Menu Design
- Menu Production
- Food Photography Art Direction
Client: Pedagogo
Category: Branding | Print
Client: Care Union
Care Union is operated by a team of medical expert. They were looking for a professional and caring image for their clinic chain. We are very glad to work with them together to provide a tailor-made design for the expanding professional service across Hong Kong.
Our solution:
We worked closely with the client to tailor their needs, in terms of color usage and the brand image.
Items created:
- Logo Design
- Name Card Design
- Stationary Design
Client: K A R V o n e
Category: Branding | Print
Our solution:
We made a logo with minimizing the characters by cutting off bit parts of it to create invisible lines. Those lines and spaces align the concept of interior design that spacing and accuracy often matters. The colors, materials and layouts were all tailor-made to fulfil a forward thinking design company.
Items created:
- Logo Design
- Name Card Design
- Brand Stationary
- Company introduction kit
- Website Design
Client: SEMPE
items created:
Catalog Design and production
Client:Mrs.M Maternity Lifestyle Store
MRS.M is a multi-conceptual maternity retail shop in Shenzhen, China providing a huge range of products and services. We have worked together with their interior designer to create a flagship store.
Items created:
- Brand Name and Image Creation
- Logo Design
- Brand Stationary
Client: Shanghai IFC Mall - Tax Refund Campaign
Shanghai IFC Mall is one of the landmark shopping malls located in Shanghai, China.
They came to us to look for a long run campaign on a seasonal marketing promotion of their Tax Free service.
Our solution:
We created an elegant yet stylish image for the campaign by using a luxury color tone combining a sleek execution to create instant awareness for the customers.
Items created:
- Campaign Key Visual
- Leaflet Design
- Standee Design
- eDM Design
Client: SOJ
SOJ is a Japan based company that provides huge range of high quality filter products to both industry and household customers. They needed to renew their company profile and product range photography.
Our Solution:
We created a clean and refreshing image for their new profile as well as aligning up our photographer to work together on the product shot shooting.
Items created:
- Company profile
- Leaflet
- Product range photographs
Client: K11
K11 is a creative shopping mall that locates in both Hong Kong and Shanghai. They have a vision to bring Art into daily life of customers in the cities.
One of their Art related projects was to co-operate with Gary Baseman, an American illustrator well known with his dark humour style of paintings and cartoons.
Our solution:
To introduce the artist into the market, we have combined his painting with a straightforward and clean design as the images speak for itself. The images and items were well merged with the mall environment and remain focused.
Items created:
- Exhibition Key Visual
- Poster
- Invitation Card
- Leaflet
- Campaign site design
- In-mall wall banner
Client: Shanghai IFC
