Client: Century Beef Noodles
Century Beef Noodles is a brand new Hong Kong style noodles franchise restaurant locates in Hong Kong Island, Kowloon and Macau.
They came to us having the vision to market their traditional dishes with a modern food experience.
Our solution:
To create a modern logo together with their historical background, using a Chinese word "流芳百世" that means "timeless fame" by twisting it with one character "牛" which means "beef" to name the restaurant "牛芳百世" that combines both meaning.
The brand has used traditional Chinese calligraphy to show the historical side and matching earth tone colors and minimal patterns to put a modern touch.
Items created:
- Brand Name and Image Creation
- Logo Design
- Brand Identity and packaging
- Marketing Materials Design
- Shop and Brand Image