K11 is a creative shopping mall that locates in both Hong Kong and Shanghai. They have a vision to bring Art into daily life of customers in the cities.
One of their Art related projects was to co-operate with Gary Baseman, an American illustrator well known with his dark humour style of paintings and cartoons.
Our solution:
To introduce the artist into the market, we have combined his painting with a straightforward and clean design as the images speak for itself. The images and items were well merged with the mall environment and remain focused.
Items created:
- Exhibition Key Visual
- Poster
- Invitation Card
- Leaflet
- Campaign site design
- In-mall wall banner